One shop to nine: how we grew a brand across California, Hawaii, and Vietnam

Where the nine were

• Westminster
• Huntington Beach
• Irvine
• Long Beach
• Anaheim
• Los Angeles
• Universal CityWalk
• Hawaii
• Saigon, Vietnam

What made each opening repeatable

• Recipes and procedures written down and trained the same way every time, so a new store does not depend on one person's memory
• Our management team flies in to help open every location, so the standard travels in person
• A local team for suppliers and vendor communication at each new location, because pricing and relationships are local

Managers who stay ten years or more

Growth only works if the people who know the system stay. Our managers have been with us for more than ten years, and there is no trick to it.

• We treat them well.
• We give them opportunities to grow wherever we can.
• We pay them the best we can.
• We stay open minded to their ideas, and many of our best changes came from them.

What it means for owners with one or two stores

If you are thinking about a second or third location, the work is the same work we did: put the recipes and procedures in writing, train them the same way every time, build a management team that can open a store without you, and keep that team. Our Fractional General Manager and Fractional CEO packages exist for exactly this stage.