MarketMan pricing
MarketMan pricing, explained honestly
As of July 2026, MarketMan lists three plans on its pricing page: Starter at $199 a month with 50 invoice scans per month, Growth at $249 a month with unlimited scans plus recipe costing and automatic COGS, and Enterprise at custom pricing. MarketMan does not state per-location terms on its pricing page. Below is the full breakdown, what the tiers gate, and the yearly math against Smooth Ops, the operator-built alternative that starts at $25 a month per module per location. Try it for 30 days free, no credit card.
The three MarketMan plans
Everything in this table comes from MarketMan's own pricing page as of July 2026 and is sourced in the notes at the bottom. This is not a hit piece: MarketMan is a capable inventory and purchasing platform, and the point here is simply to lay the published numbers out straight.
| Plan | Listed price | What it gates |
|---|---|---|
| Starter | $199/month | Purchase orders, price tracking and alerts, live inventory, POS and accounting integrations. Invoice scans capped at 50 per month. No recipe costing listed. |
| Growth | $249/month | Everything in Starter plus unlimited invoice scans, unlimited AI-powered recipe creation, real-time recipe costing, automatic COGS, vendor management, and waste tracking. |
| Enterprise | Custom | Everything in Growth plus AI ordering, two included vendor integrations, and order by recipe. Priced by quote. |
Three fine-print points worth knowing before you budget, all from the same page as of July 2026: prices are displayed as monthly with no published annual discount; premium add-ons are available for purchase in Growth and Enterprise plans only; and the page does not state per-location terms, so multi-location operators should ask sales how billing scales before signing.
The two features most people want sit in the $249 tier
Independents shopping in this category usually want two jobs done: invoices read without retyping, and dishes costed from real prices. On MarketMan's published plans as of July 2026, both land in Growth. Starter caps invoice scanning at 50 a month, which a busy kitchen can burn through in two weeks of deliveries, and real-time recipe costing is not listed until Growth at $249. So the practical MarketMan price for the invoice-and-recipe loop is $249 a month, not $199.
In Smooth Ops those two jobs are the Invoices and Food Cost modules, $25 each per location with unlimited invoice scanning included, and running both makes the Sourcing module free.
What a year costs, at list prices
Single-location math, straight multiplication of the published monthly prices by 12. MarketMan figures are its listed plan prices as of July 2026; Smooth Ops prices are per location, on the pricing page for anyone to check.
| Setup | Monthly | Per year |
|---|---|---|
| MarketMan Starter (50 scans/month) | $199 | $2,388 |
| MarketMan Growth (unlimited scans, recipe costing) | $249 | $2,988 |
| MarketMan Enterprise | Custom | By quote |
| Smooth Ops Food Cost + Invoices, 1 location | $50 | $600, with Sourcing included free |
| Smooth Ops Everything, 1 location | $99 | $1,188 |
The comparison that matters is Growth versus the Smooth Ops pairing that does the same two jobs: $2,988 a year against $600, a $2,388 difference. Even taking every Smooth Ops module, $1,188 a year is $1,800 less than Growth. To be fair the other way: MarketMan's plans include purchasing automation, purchase orders, and vendor management depth that Smooth Ops does not try to match, so if your day runs on purchase orders, that difference buys something real. Check what your own dishes earn first with the free food cost calculator.
How Smooth Ops prices instead
Smooth Ops is one app with nine modules: Food Cost, Invoices, Sourcing, Payments, Cash, Inventory, Tips, and Tasks. Each module is $25 a month per location, everything together is $99 a month per location, and Sourcing comes free with Food Cost and Invoices. Month to month, no contract, cancel anytime, and pricing scales linearly per location with no custom quotes. Start with the one module that hurts, add more only if the first one earns it. Built by operators with 14+ years of operations across 20+ locations.
Weighing more than price? The MarketMan alternative guide covers switching, and Smooth Ops vs MarketMan compares the two feature by feature. Comparing MarketMan against MarginEdge instead? See MarketMan vs MarginEdge.
MarketMan pricing FAQ
How much does MarketMan cost per month?+
As of July 2026, MarketMan's pricing page lists Starter at $199 a month with 50 invoice scans per month, Growth at $249 a month with unlimited scans plus real-time recipe costing and automatic COGS, and Enterprise at custom pricing.
Is MarketMan priced per location?+
MarketMan does not state per-location terms on its pricing page as of July 2026. The listed prices are $199 and $249 a month with no per-location qualifier, so multi-location operators should confirm how billing scales with MarketMan's sales team before budgeting.
Does MarketMan offer an annual discount?+
Not one it publishes. As of July 2026, MarketMan's pricing page displays prices as monthly and shows no annual-billing option or discount.
Which MarketMan plan includes recipe costing?+
Growth at $249 a month, as of July 2026. Real-time recipe costing, automatic COGS, and unlimited invoice scans all sit in Growth and above; Starter at $199 caps invoice scans at 50 a month and does not list recipe costing.
What does Smooth Ops cost compared to MarketMan?+
Smooth Ops is $25 a month per module per location, or $99 a month per location for everything, and Sourcing comes free with Food Cost and Invoices. Food Cost plus Invoices covers recipe costing and unlimited invoice scanning for $50 a month, against MarketMan's $249 Growth plan where those features live, as of July 2026.
Can I try Smooth Ops before committing?+
Yes. 30 days free, no credit card. Month to month after that, no contract, cancel anytime.
Sources and comparison notes
Every factual claim about MarketMan on this page comes from the sources below and is reviewed quarterly. If anything here is out of date, tell us at team@smoothopsapp.com and we will fix it.
- MarketMan lists three plans: Starter at $199 per month with 50 invoice scans per month, Growth at $249 per month with unlimited invoice scans, unlimited AI-powered recipe creation, real-time recipe costing, and automatic COGS, and Enterprise at custom pricing. Prices are displayed as monthly; no annual-billing option or discount is shown. Source: MarketMan pricing page, as of July 2026.
- MarketMan's pricing page does not state per-location terms; the figures above are the listed plan prices as published, and multi-location billing is not spelled out on the page. Source: MarketMan pricing page, as of July 2026.
- Starter includes purchase order placement and receiving, price tracking and alerts, and live inventory management; premium add-ons are available for purchase in Growth and Enterprise plans only. Source: MarketMan pricing page, as of July 2026.
Get the two jobs done for $50, not $249
Unlimited invoice scanning and recipe costing, month to month. Start with one module at $25 a month per location. No contract.
30 days free, no credit card